Boycott's Direct Impact: Coca-Cola's Decline Under the Spotlight

The Coca-Cola Company has faced significant backlash and boycotts in Muslim-majority countries, including the Middle East, Pakistan, Bangladesh, and Malaysia, leading to substantial financial losses. In response, Coca-Cola has shifted its focus to non-Muslim majority nations like India, where it plans to implement a new strategy known as "21DP."



Coca-Cola's Plan for India includes several key initiatives:

1. New Marketplace - "Cokeshop"

Coca-Cola is set to launch its own marketplace, "Cokeshop," utilising the Open Network for Digital Commerce (ONDC) to empower retailers to sell their products.

2. Launching Alcohol Brand - "Lemon Dou"

To expand its presence in non-Muslim countries, Coca-Cola will introduce an alcohol brand, "Lemon Dou," in the Indian market.

3. Subway Partnership

Coca-Cola has partnered with Subway, with 570 outlets set to offer Coca-Cola products, strengthening the brand's presence in India.

4. Tea Division - "Honest Tea"

In a diversification move, Coca-Cola is entering the tea market through a collaboration with Kolkata-based Luxmi Tea Company, specifically the Malkabari Tea Estate.

5. Youth Training Program in Gujarat

Coca-Cola plans to train 5000 Indian youth in sales and marketing in Gujarat, aiming to enhance its workforce capabilities.


These are the strategies of Coca-Cola after the boycott. However, creating a strategy is one thing; achieving the desired results and meeting the expectations of Indian consumers is the real challenge. Hopefully, their plan will fail.

This is an awareness that Coca-Cola is experiencing great damage and introducing new strategies to recover. However, our strong collective action towards this will surely pose a significant challenge for them.


Together Let's Resist the Sip and Boycott Zionism to Save Palestine!


Author: A. Ali


Learn More:

Puma to End Sponsorship of Israel's National Football Team

Check out the 21DP Boycott Campaign Products List

Read Basic Facts About The Palestine Issue by Dr Mohsen Mohammad Saleh

Explore Israel-Palestine conflict: A brief history in maps and charts by AlJazeera

Location: Kolkata, West Bengal, India

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