Boycott's Direct Impact: Coca-Cola's Decline Under the Spotlight
The Coca-Cola Company has faced significant backlash and boycotts in Muslim-majority countries, including the Middle East, Pakistan, Bangladesh, and Malaysia, leading to substantial financial losses. In response, Coca-Cola has shifted its focus to non-Muslim majority nations like India, where it plans to implement a new strategy known as "21DP." Coca-Cola's Plan for India includes several key initiatives: 1. New Marketplace - "Cokeshop" Coca-Cola is set to launch its own marketplace, "Cokeshop," utilising the Open Network for Digital Commerce (ONDC) to empower retailers to sell their products. 2. Launching Alcohol Brand - "Lemon Dou" To expand its presence in non-Muslim countries, Coca-Cola will introduce an alcohol brand, "Lemon Dou," in the Indian market. 3. Subway Partnership Coca-Cola has partnered with Subway, with 570 outlets set to offer Coca-Cola products, strengthening the brand's presence in India. 4. Tea Division - ...